AI-Generated Content for SEO: Is this strategy right for your business?
The use of AI-generated content for SEO has grown a lot nowadays. Today, many CMOs (Chief Marketing Directors) thinks that AI-generated content will fullfill their SEO strategy needs. But, Eli Schwartz, author of “Product-Led SEO”, raised this question in a LinkedIn discussion. He said that allowing only AI-generated content can be a no-brainer. In this article, we will discuss this issue and understand the advantages and disadvantages of AI-generated content.
What is AI-Generated Content for SEO?
AI-generated content involves content created using artificial tools. These tools analyze data to create articles, blogs or other creations. The process is faster, helping businesses to create more content quickly. But can it compete with manual content creation in terms of content quality?
Eli Schwartz's Viewpoint
Eli Schwartz made the point in his LinkedIn discussion that many CMOs are diving into their SEO strategy based on AI-generated content. He said:
“Many CMOs thinks that AI-generated content have created an SEO strategy that replaces real SEO. This will create problems for them when they realize what they did wrong.”
He believes that in the future, when this strategy fails, these companies will need SEO experts to fix their rankings. It is true that AI tools help in writing content, but creating a real SEO strategy is only possible with human expertise.
Google's Policy on AI-Generated Content
Google updated its guidelines and spam policies regarding AI-generated content in March 2024. They have written in their policy that if the content is created only to manipulate rankings, whether it is done by AI or manually, then that content will be considered spam. Google says that if automation is used only to increase search rankings, then it is against their rules.
Many publishers have seen a drop in rankings by creating content with AI. This happens because AI-generated content lacks originality and depth, which Google’s algorithms understand.
Disadvantages of Relying Too Much on AI-Generated Content
An over-reliance on AI-generated content could be detrimental to your business in a variety of ways. The biggest disadvantage is that your website’s ranking could decrease if Google finds that the content was created only for ranking. Second, user engagement and originality—two elements essential to sustained success—are absent from AI-generated material.
Furthermore, AI-generated content occasionally lacks contextual awareness and nuance understanding, which degrades the content’s quality. Thus, human monitoring and quality control are essential when utilizing AI approaches
Future of AI in SEO
The use of AI in SEO is growing, but it is important to look at AI as a tool, not a complete solution. AI can help you with content creation, but you should also incorporate human expertise into your SEO strategy.
The best practices involve manually reviewing content generated by AI and making the required adjustments to make it appealing and informative for the user.
Conclusion
In conclusion, it wouldn’t be incorrect to state that while AI-generated content might supplement your SEO approach, it cannot take the place of actual SEO. Marketers and CMOs must reconsider their approach and refrain from depending excessively on AI. Your only hope for sustained success is a genuine SEO strategy, which combines AI tools with human knowledge.
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